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Speaker at BODW, Asia’s premier design event

Super happy to be an invited speaker at Asia's premier design event. My topic this year will be – 3 simple steps to improve your customers validation. Launching a new product is a risky business and always takes a huge amount of resources. You can limit the risk and get a better customer response with a well developed customer validation process. This is key for companies who want to move up the value chain. The line-up of speakers this year is super impressive with names such as Tim Brown /IDEO, Julien Ma /Tencents and Winy Maas to name a few. Book your...

10 questions to help you write a killer design brief

A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. In the same way as markets has matured and evolved so has design. Design has become an intricate part of a company’s growth strategy. If you aim to compete with the best then past are the days when design projects only involved aesthetic considerations. Today professional design studios work by a process that identifies customer needs and growth opportunities, brings insight to innovation and frames the...

Thank you FUSED Magazine for listing us among the stand out speakers during BODW!

The highly regarded annual Business of Design Week (BODW), now in its fifteenth year, once again showcased a wide reaching programme of over 60 speakers and produced another ambitious line-up of design luminaries and attentive discussions. Business of Design Week 2016  gathers pioneering designers and creative executives from across the world and different disciplines to share their insights and stories, and to explore new ideas and trends in design, business, technology and branding. Some of the stand out speakers included:   http://www.fusedmagazine.co.uk/hong-kong-business-design/...

Nuts and Bolts for IoT Startups

As the IoT industry gains momentum, the demands continue to intensify. The bars for lead-times and cost efficiency are constantly being raised and the unforgiving millennial consumer will only give you one chance to deliver upon your promise. It’s a cut-throat competition not many survive. Because of the heightened demands, these often Silicon Valley driven startups are setting up shop in Hong Kong and Shenzhen to come closer to production and access services such as Industrial Design and Branding. It provides a healthy demand for high-end service skills and we are kicking out some amazing stuff! With a little help from my...

Here is how design can grow shareholder value

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired Lunar, a top design firm in San Fransisco known for its work with clients such as Apple, HP and Coca-Cola. This is just one of the many examples illustrating how the business world is not only finding design an indispensable element to create success, but also one that is worthy of paying...